A monthly content & visual guide for social media.
Sentence starters + visual checklists + professional imagery
This system is designed through a special education lens to support task initiation and decision fatigue, especially for business owners with ADHD.
Have you ever sat down at your computer or picked up your phone, fully intending to post something and then just stared at a blank screen? You want to share something meaningful, but you can’t quite figure out what to say, so you don’t post at all.
You tell yourself you should sound more eloquent. Be more vulnerable. Add humor. Post more photos of yourself. Speak from the heart. And somehow do that every day for the rest of your life.
If this feels familiar, you’re not alone. I’ve worked with hundreds of business owners over the years, and they all say some version of the same thing: we kind of hate social media. If you’re not a marketer, showing up online can feel awkward, performative, or just plain exhausting. So you put it off, and then suddenly three months have gone by without marketing yourself and feel riddled with guilt.
That’s where this system comes in.
Imagine having an all-in-one starting point that removes the guesswork. A simple, supportive framework that gives you sentence starters, a visual checklist, and your own curated gallery of professional images to choose from so you’re never wondering what to say or which images to use. The Sentence Starters aren’t just simple prompts, they’re thoughtful, human entry points that help you build trust, grow an audience, and show up consistently without oversharing or forcing vulnerability.
No, it won’t write your posts for you. But it will meet you where you are. The system is grounded in executive function support, with clear starting points, gentle structure, and beautiful imagery that helps your words land, without overthinking or forcing yourself to “perform” online.
Brand new Sentence Starters and images are dropped each month, so you always have fresh content to work with.
Who this is for.
This is a monthly content guide for small business owners who don’t love social media but still want to show up in a way that feels thoughtful and aligned with their values. Whether you work one-on-one with clients, run a shop, offer a service, or sell something you care deeply about, this guide gives you a clear starting point.
How does it work?
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Each month, a themed guide is added to your account, with sentence starters, gentle prompts, and image suggestions.
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The Sentence Starters are meant to spark thoughtful responses and give you a meaningful place to begin and leave room for your own voice. The images are designed to support your words and add visual interest, without feeling staged or performative. Use them alone or alongside your own photos and videos for balance.
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Each Sentence Starter comes with a visual checklist, so you check off the steps as you go.
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That’s it! Push post, and then go about your day. :)
These aren’t boring, generic prompts.
Social media often feels performative and disingenuous, and as AI takes over everyone’s social media feeds, it’s more important than ever to write your own content. These sentences give you a place to begin and still leave room for your voice and lived experience.
About the images
I’m a professional photographer and Getty contributor, and for years I’ve helped businesses choose images that reflect their brand voice and values. I’m excited to bring my images to the small business community! As a member, you’ll receive access to a private stock photo library filled with images that are similar to the kind used by larger brands. Each month you receive 50 new images, so you’re never forced to settle for something that doesn’t feel “on brand” with your business.
Built through a special education lens
This system is rooted in how the brain actually initiates tasks. In special education, supports like sentence starters, visual cues, and predictable frameworks aren’t shortcuts, they are evidence-based tools that help people move from overwhelm to action. This guide applies those same principles to content creation, reducing decision fatigue and creating momentum so you can post thoughtfully without overthinking every step.
