About

For the past 15 years, I’ve photographed hundreds of small business owners, and the conversation often sounds the same: “I know I need to show up online, I just don’t know where to begin.”

Alongside my work as a photographer, I’ve been pursuing a master’s degree in Special Education, supporting students who experience decision fatigue and difficulty initiating tasks.

They may be different environments, but they reveal the same truth: most people don’t need more ideas, they need clarity around the first step.

What I Learned Working With Students

When students feel overwhelmed, the solution isn’t more motivation.

It means: fewer decisions, clearer steps, and visible progress. One of the most effective tools we use with students (especially those with ADHD) is a visual checklist. Our objective isn’t to simplify the work, it’s to make the work doable.

When students can see where to start, what comes next, and when they’re finished, they move out of freeze mode and into action.

That principle became the foundation for this guide.

How the prompts and checklist work together

Each monthly guide includes two equally important parts:

  1. Thoughtful Prompts

    The prompts gently guide you toward:

  2. What to share

  3. What kind of image fits

  4. How to begin your caption

2. A Visual Checklist

Each prompt is paired with a simple, checkable flow:

  • Read the prompt

  • Choose an image

  • Start the caption

  • Post

The checklist turns a vague task like “post something” into a series of small, actionable steps.

Why this helps people get unstuck

The combination of prompts + checklist:

  • lowers cognitive load

  • closes open loops

  • creates clear start and stop points

Where the Images Come In

The prompts and checklists do the heavy lifting because they tell you what to share, where to begin, and when you’re done. The images come in after that, not as pressure, but as support.

Each month, you’re given access to a curated image library designed to pair naturally with the prompts. The images aren’t meant to dictate your voice or replace your ideas; they simply remove one more decision from the process.